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Research papers

Neither revolution nor Holy Grail

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands of the Maastricht Contract reveal that our economy...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Klaus Brüne, Michael Enzenauer
Company: Nielsen
February 1, 1997
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Citation

Brüne and Enzenauer (1997a, February 01). Neither revolution nor Holy Grail. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/neither-revolution-nor-holy-grail


Research papers

How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data

In the first place, traditional evaluations of trade promotions provide a weekly view of the sales volume influenced by promotion activities. The use of scanning data permits to exactly quantify the sales volume which is generated by promotion. By...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Klaus Brüne
Company: Nielsen
June 15, 1995
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Citation

Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-do-promotions-work-new-evaluation-ways-by-linking-scanning-analyses-and-single-source-household-panel-data